AI Transformation Forum at Google

Your Token Costs are Rising Faster than your ROI. The Semantic Layer is the Fix.

Event details

Date: Tuesday, October 27, 2026

Time: 12:00 PM – 5:00 PM ET

Location: Google's office in Austin

Address and parking: Details will be sent via email upon confirmation of your registration.

Cost: Free to attend

Why attend

Who is this for?

For leaders who are past the pilot and into the harder question: what does it actually take to run AI at the center of the business, not the edge of it. If you're accountable for how your organization moves from experimenting with AI to depending on it, this conversation is built for you.

The event is free to attend!

Strategy Ai Transformation Forum speaker and CEO, Phong Le, in orange branded attire gestures to an engaged audience during a live enterprise AI presentation, with warm stage lighting and a wooden podium displaying Strategy World Tour branding.

The Semantic Layer Advantage

93%

of respondents say that GenAI and enterprise AI priorities have increased focus on semantic layers within BI and analytics.

- IDC Future Enterprise and Spending Survey

60%

of agentic analytics projects relying solely on the Model Content Protocol (MCP) will fail due to the lack of a consistent semantic layer.

- Gartner

44%

of CDAOs rank building a semantic layer a top priority, but only 18% feel they can properly execute one.

- Gartner

Agenda

12:00 PM

Networking Lunch & Registration

1:00 PM

Google Keynote: Building AI Agents that Work

Google's own blueprint for running AI agents at the scale of a real business.

1:30 PM

Strategy Keynote: The Difference Between an AI Strategy and an AI Bet

Every enterprise is betting on AI right now. The ones who win that bet share one thing in common: a semantic later that lets every agent, on any platform, operate from the same version of the truth.

Saurabh Abhyankar, EVP & Chief Product Officer, Strategy

2:10 PM

Break and Networking

2:30 PM

Tokenomics: The Real Cost of an Agent that Guesses

The biggest barrier to enterprise adoption isn't the technology, it's the economics.

Asim Lilani, VP of Value Engineering, Strategy

3:00 PM

Customer Story: A Real Customer's Journey to Trusted AI

3:30 PM

The Context Confusion: Same Words, Different Meanings and Why It's Costing You

Ontology. Context layer. Knowledge graph. Semantic layer. A clear map of what each one actually means and where it belongs.

Joe Bullis, Vice President, Technical Evangelist, Strategy

4:00 PM

The Room Talks Back: Facilitated Roundtables

No panel, no slides. A live conversation with the peers at your table about what's actually stalling your AI initiatives.

4:15 PM

Closing & Next Steps

A concrete path forward, built around your own numbers. The point of today isn't the conversation, it's what you do with it.

Kip Amedeo, EVP & Chief Revenue Officer, Strategy

4:45 PM

Networking & Light Bites

Speakers

Kip Amedeo
EVP & Chief Revenue Officer, Strategy

Asim Lilani
VP of Value Engineering, Strategy

Saurabh Abhyankar
EVP & Chief Product Officer, Strategy

Joe Bullis
VP, Technical Evangelist, Strategy

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FAQs

What is the date, time and location of the AI Transformation Forum in Austin?

Join us on in October from 12:00 PM to 5:00 PM at Google's Austin Office. It's a half-day experience right in the heart of Austin. Details and directions sent after you register.

Is the AI Transformation Forum open to the public?

The event is free to attend. Registration is open to all, though space is limited and requests are reviewed on a rolling basis.

Can I attend the AI Transformation Forum virtually?

The event is in-person only, but recorded sessions will be uploaded to our website after the event.

Is food provided at the AI Transformation Forum?

Yes, a complimentary networking lunch will be served at noon, with light bites available throughout the event.

Is there a dress code?

There's no strict dress code, but we recommend business casual attire.

Where can I park for the AI Transformation Forum?

Parking is available at the Google office in downtown Austin (Block 185, also known as the "Sail Tower").

You'll receive the specifics via email upon confirmation of your registration.