News Release Archive

Strategy Japan Appoints Takeshi Koga as New Country Manager

— Strengthening Leadership in Data Utilization for the AI Era;

New Office in Akasaka Green Cross to Open on July 1 to Accelerate Business Expansion —

Strategy (formerly MicroStrategy) today announced that, effective June 15, 2026, Takeshi Koga has been appointed as the new Country Manager for its Japan operations, as part of the company’s efforts to further expand its business and strengthen its organization in the Japanese market. In addition, as a demonstration of its continued commitment to Japan, the company will relocate its headquarters office to “Akasaka Green Cross” and commence operations there on July 1, 2026.  

Strategy has a reliable history of more than 30 years, and its Japan office was established in 2003. The company rebranded to “Strategy” in 2025, marking a new stage as the world’s first AI-powered independent universal semantic layer. In today’s market, where AI is having an increasing impact on data, analytics and daily operations, the semantic layer—one of Strategy’s core strengths since its founding—is once again drawing significant attention.

In recent years, many organizations have been struggling with issues such as data silos, inconsistent metrics and AI hallucinations. To help address these challenges, Strategy announced its “Universal Semantic Layer,” which can operate across any environment. This technology enhances data reliability as a company’s “single source of truth” and offers the following key advantages:  

- Open trusted definitions, everywhere   

- AI-ready data, minimizing hallucinations   

- Fixed cost, minimizing risk of cost overruns   

The new leadership structure and office relocation represent a strategic investment designed to reinforce Strategy’s commitment to customers in the rapidly evolving Japanese market, and to transform the company’s business from that of a traditional BI vendor into a comprehensive provider of data utilization solutions.

Comment from Michael Trinder, Vice President, Asia Pacific, Strategy  

“Takeshi’s longstanding leadership track record will be a tremendous asset in strengthening Strategy Japan as it enters a new stage. As AI adoption continues to expand in all aspects of corporate planning and operations, I am confident that under his leadership we will help our customers drive greater business value.”

“As AI redefines the way businesses operate, I see limitless potential in Strategy’s platform, which combines a 30-year heritage with the Universal Semantic Layer that ensures data reliability. Drawing on my experience to date, I will work to further deepen our relationships with our valued customers and partners in Japan.  

Our new office, opening on July 1, will be a venue to take on new challenges, where innovation can emerge across organizational and departmental boundaries. From this new environment, our entire team will work as one to support data-driven management and sustainable growth for Japanese enterprises.”

Takeshi Koga is a strategic and results-driven executive with more than 20 years of leadership experience in the Asia-Pacific (APAC) region. He specializes in business expansion, revenue growth, and operational excellence, and has an extensive track record of leading cross-functional teams to drive top-line growth while building strong partnerships across the industry.  

Since January 2018, he has served as President of Verint Systems Japan K.K. and Vice President for APAC, leading business growth across the region. Prior to this, he held various leadership roles including President and Vice President of ASC Japan.

To support future performance and business growth, Strategy will relocate its office in Japan as part of broader efforts to strengthen its local organization. This move embodies the new “Strategy” brand and symbolizes the company’s strategic shift from being a BI-focused vendor to becoming a comprehensive provider of data utilization support, including the construction of robust data foundations.  

The new office is designed to foster a work environment in which employees can perform at their best. It will encourage communication and innovation across departments and job functions. Through this environment, Strategy aims to further enhance its competitiveness in the Japanese market, co-create new value together with customers and partners, and achieve sustainable growth.

- Address: 8F, Akasaka Green Cross, 2-4-6 Akasaka, Minato-ku, Tokyo  

  - Direct underground access from Tameike-sanno Station (Tokyo Metro Ginza Line and Namboku Line)  

  - Direct underground access from Kokkai-gijidomae Station (Tokyo Metro Marunouchi Line and Chiyoda Line)  

View on BusinessWire

Strategy Recognized as a Customers’ Choice on Gartner Peer Insights™ through User Feedback for Fourth Consecutive Year

strategy-recognized-customers-choice-gartner-peer-insights-through-user-feedback-for-fourth-consecutive-year_12-11-2025.pdf

Strategy is the only Analytics & Business Intelligence Platforms vendor to receive this distinction for four years in a row based on ratings from professional product users.

TYSONS CORNER, VA – November 26, 2025 – 

 Inc., formerly MicroStrategy, today announced that it is named a Customers’ Choice in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ report for Analytics & Business Intelligence (ABI) Platforms. Strategy was the only ABI vendor to receive this distinction for the fourth consecutive year.

“We take customer success personally. It’s at the heart of everything we stand for, and we believe that the results speak for themselves,” said Saurabh Abhyankar, Executive Vice President and Chief Product Officer at Strategy. “Strategy is the only analytics vendor to be named a Customers’ Choice four years in a row. We feel that is powerful validation that our approach isn’t just talk—it’s delivering real value where it matters most."

Strategy, a pioneer in AI-powered data analytics and semantic modeling, is one of only four vendors named as a Customers’ Choice in the latest ‘

’ report out of 17 ABI platforms considered this year. Eligibility and designations are decided based on a methodology and criteria for real-customer reviews submitted during an 18-month period ending September 30, 2025.

Gartner Peer Insights™ defines ABI platforms as those enabling organizations to model, analyze, and visualize data to support informed decision making and value creation. They integrate data from multiple sources into a unified view, breaking down silos and transforming raw data into meaningful insights. They may also optionally offer the ability to create, modify or enrich a semantic model, including business rules.

For more information about Strategy solutions, visit 

Source:  Gartner, Voice of the Customer for Analytics and Business Intelligence Platforms, Peer Contributors, 26 November 2025. *Previously included as MicroStrategy in 2022, 2023, 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner® Peer Insights™ content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. 

Strategy Inc (Nasdaq: STRF/STRC/STRK/STRD/MSTR; Euro MTF: STRE) is the world’s first and largest Bitcoin Treasury Company. We are a publicly traded company that has adopted Bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate Bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed-income instruments. In addition, we provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic Bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation.

Strategy, Strategy Mosaic, and MicroStrategy are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. For more information about Strategy, visit 

Strategy and HCLTech Partner to Advance Data Analytics at Scale with AI-driven Solutions

Collaboration to Scale Deployment of Strategy Mosaic, the AI-Powered Universal Semantic Layer, for Global Enterprise Clients

)--Strategy (Nasdaq: MSTR), the world's largest independent publicly traded enterprise analytics company (formerly MicroStrategy), and 

, a leading global technology company, today announced a strategic partnership to accelerate the global adoption and deployment of Strategy Mosaic, Strategy's AI-powered Universal Semantic Layer, for global enterprise clients.

As part of the collaboration, Strategy has named HCLTech a preferred enterprise solution and professional services partner. HCLTech will leverage its extensive consulting services and AI-intrinsic technology expertise alongside Strategy’s engineering team to offer global clients a comprehensive suite of solutions to integrate Strategy Mosaic into complex, multicloud environments at scale. This collaboration will bring together the professional services teams of HCLTech and Strategy’s engineering team to address the most demanding data environments through seamless and scalable delivery of Strategy Mosaic.

“HCLTech has consistently proven its technical thought leadership, reliability and flexibility, alongside an unwavering commitment to client success. We're looking forward to this strategic partnership, which is key to ensuring Strategy Mosaic can be rolled out seamlessly across the world’s largest, most complex organizations," said Ponna Arumugam, Chief Technology Officer, Strategy.

“Our collaboration with Strategy reflects a shared commitment to providing enterprises with flexible, enterprise-grade, AI-ready analytics solutions,” said Anil Ganjoo, Chief Growth Officer and Global Head of Telecom, Media, Publishing & Entertainment and Technology at HCLTech. “As Strategy continues its business growth journey, our professional services experience combined with our AI-led product engineering and cloud technologies will be able to seamlessly scale Strategy Mosaic and enable enterprises to unlock the full potential of their data.”

 is a global technology company, home to more than 226,600 people across 60 countries, delivering industry-leading capabilities centered around AI, digital, engineering, cloud and software, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, High Tech, Semiconductor, Telecom and Media, Retail and CPG, Mobility and Public Services. Consolidated revenues as of 12 months ending September 2025 totaled $14.2 billion. To learn how we can supercharge progress for you, visit 

Strategy World 2025 Kicks Off in Orlando, Showcasing Innovation at the Intersection of AI, BI, and Bitcoin

 (formerly MicroStrategy), kicks off today at the Signia by Hilton and Waldorf Astoria Bonnet Creek in Orlando, Florida. More than 1500 attendees from the world’s leading companies are gathering to explore the latest developments in AI-powered digital information and digital asset strategies. The fifth annual 

 event runs concurrently, focused on Bitcoin’s role in business and financial markets. It features Strategy Executive Chairman Michael Saylor, along with other Bitcoin luminaries. Strategy World 2025 takes place May 5-8, offering visionary market insights, technology showcases, and bold conversations on the future of Artificial Intelligence, Business Intelligence, and Bitcoin in enterprise strategy and transformation.

Quote from Phong Le, President and CEO of Strategy

“Strategy World is where vision meets execution,” said Phong Le, President & CEO of Strategy. “Bitcoin and AI are the two most transformative technologies of our time, and we’re empowering the world’s forward-thinking organizations with the tools, insights, and technologies they need to lead in the digital age.”

Quote from Carla Fitzgerald, EVP and Chief Marketing Officer of Strategy

“Strategy World is more than a user conference — it’s a global platform for shaping what’s next in AI, BI and Bitcoin. Attendees will interact with and learn from some of the brightest minds and experts in the world. And, importantly, will get successes shared and lessons learned by customers, partners, and our own visionary experts.”

This year’s event comes on the heels of the company’s 

, signaling an expanded mission to deliver visionary software and strategic insight to enterprises navigating rapid technological transformation.

MicroStrategy Incorporated d/b/a Strategy (Nasdaq: MSTR/STRK/STRF) is the world's first and largest Bitcoin Treasury Company. We are a publicly traded company that has adopted Bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate Bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed-income instruments. In addition, we provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic Bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation.

Strategy, MicroStrategy, Intelligence Everywhere, are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. For more information about Strategy, visit 

マイクロストラテジー、雪印メグミルクのDX推進を支える 統合DWHシステムを構築

マイクロストラテジー・ジャパン株式会社

マイクロストラテジー、雪印メグミルクのDX推進を支える

マイクロストラテジー・ジャパン株式会社（以下　マイクロストラテジー）は、雪印メグミルク株式会社（以下 雪印メグミルク）の統合データウェアハウス（DWH）システムの刷新をキンドリルジャパン株式会社と共同で支援し、2025年2月より稼働を開始しました。この統合DWHシステムは、雪印メグミルクがデジタルトランスフォーメーション（DX）を推進するための戦略的なシステムと位置付けられており、雪印メグミルクは、新たなデータ利活用の基盤を整えたことで、さらなる企業価値の向上を加速させます。

雪印メグミルクは、中期経営計画2025のテーマとして強靭性の獲得を掲げ、事業戦略を支える基盤戦略としてDXを推進しています。また、本年5月に創業100周年を迎え、この節目をあらたな100年に向けた第一歩を踏み出す重要な機会と位置付けています。DXによる企業価値向上を目指すにあたり、大規模な各種データを高速かつ高度に分析し、ビジネスニーズに柔軟に対応できるデータ基盤は不可欠であり、クラウドベースの新たな統合DWHシステムの構築を実現させるに至りました。

統合DWHシステムは、物流、生産、営業、財務、受発注といった事業活動で発生する多様かつ大規模なデータを保管することができるデータウェアハウスです。データの収集や分析を迅速かつ様々な切り口で実施することにより、日常業務のみならず、データに基づくビジネス検証、データを活かした事業戦略の策定といった全社横断的なデータ利活用を行えるようになります。

統合DWHシステムは、ビジネスの成長にあわせた拡張性と柔軟性を確保し、かつ容易な運用を実現するため、従来のオンプレミスからクラウドへ移行しました。ソリューションはTeradata VantageCloudとMicroStrategy Cloud Environmentを採用しました。MicroStrategy Cloud Environmentは、従来から定評のある大規模エンタープライズ環境のニーズに応えるための豊富な機能に加え、生成AI機能を搭載することで誰でも、簡単に膨大なデータから価値ある洞察を抽出することを可能にし、ビジネス意思決定の質とスピードを大幅に向上します。

雪印メグミルク 常務執行役員 河本紳氏のコメント

「今年創業100周年を迎える当社は、今後、事業ポートフォリオの最適化を図り、企業価値を大きく向上させていきたいと考えております。

こうした取組みを的確かつスピーディーに行っていくためには、膨大なデータを利活用してDXを加速させ、経営に活かすことが不可欠です。私たち、および、私たちのお客様に価値を届けるため、キンドリルとStrategy社が引き続きITシステムの変革に貢献してくれることを期待します。」

マイクロストラテジー・ジャパン株式会社　カントリーマネージャー 佐藤英治のコメント

「Strategyは最新技術とクラウドネイティブなプラットフォームを活用し、豊富な実績を持つコンサルティングサービスとパートナー企業との緊密な連携により、統合DWHシステムの刷新を支援することができました。今後も、企業の資産であるデータの利活用およびDXを支援し、雪印メグミルク様のビジネス発展に貢献してまいります」

2025年に創業100周年を迎えた雪印メグミルクは、バター・チーズなどの乳食品事業、

牛乳・はっ酵乳などの市乳事業、育児用粉ミルク・機能性食品などのニュートリション事業

と大きく3つの事業分野を持ちます。創業の精神「健土健民」は、新たな道を切り拓いてきた

パイオニア精神とともに時代ごとの社会課題に挑む原動力となってきました。

これから先の社会課題である「食の持続性」の実現を目指し、牛乳・乳製品の新しい価値の

創造に取り組むと共に、2024年にプラントベースフード事業へ参入、また今後の経済成長が

見込まれるアジア地域を戦略エリアとして海外展開を強化しています。

Strategy (Nasdaq: MSTR)は、クラウドネイティブでAIを活用したエンタープライズ向け分析ソフトウェアを世界中で数千社もの顧客に提供しており、「Intelligence Everywhere（あらゆる場所に知性を）」というビジョンの基、35年の歴史を持つ最大の独立系上場ビジネスインテリジェンス企業です。当社は、ソフトウェア事業、ビットコイン戦略、技術革新への取り組みを組み合わせることで、独自の価値を提供しています。2025年にMicroStrategyから、「Strategy」へブランドを変更しました。

Strategy, MicroStrategy, MicroStrategy AI, Intelligence Everywhere, Intelligent Enterprise, and MicroStrategy Library は、米国やその他の国におけるMicroStrategy Incorporatedの商標または登録商標です。他の製品名および会社名等は、それぞれの所有者の商標である場合があります。

Amica Mutual Insurance Company Delivers Outstanding Customer Care with Strategy One

amica-mutual-insurance-company-delivers-outstanding-customer-care-with-strategy-one_03-19-2025.pdf

Strategy's HyperIntelligence® improves call center operations and cultivates new revenue streams.

Strategy (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that 

 is using the Strategy One platform and its HyperIntelligence® feature to improve call center operations, cultivate new revenue streams, and enhance how representatives apply data to provide excellent customer care. HyperIntelligence seamlessly integrates insights into representative workflows, improving operating efficiency and facilitating upsell to qualified customers.

“Part of our data strategy is to get consumable data into the hands of our end users as quickly as possible,” said Christina Perfetti, Managing Vice President, Actuarial, Amica. “Strategy plays an important role in our ability to democratize data for the broader Amica team.”

"HyperIntelligence proved a huge shortcut in helping us quickly share relevant insights and trusted data with Amica representatives to support customer service calls,” said Ray Zientara, Assistant Vice President, Enterprise Data Solutions, Amica. “HyperIntelligence gives our Claims and Sales and Client Services teams the information they need to provide the high-quality customer care Amica is known for on every call, while eliminating the high cost it would otherwise take to integrate systems.”

“Amica’s use of HyperIntelligence to drive quality, efficiency, and revenue is a great example of how Strategy makes data easily accessible to front line workers,” said PeggySue Werthessen, Vice President of Go-to-Market Strategy at Strategy. “We designed Strategy One to offer unmatched agility for our customers so they can harness the value of their data across the organization wherever and however that data is needed.”

Amica technology leaders will discuss the business impact realized by adopting HyperIntelligence in a webinar on Tuesday, April 8 at 12 p.m. Eastern Time. 

For more information about Strategy One, visit 

Strategy (Nasdaq: MSTR) is the world’s first and largest Bitcoin Treasury Company. We are a publicly traded company that has adopted bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to bitcoin by offering a range of securities, including equity and fixed-income instruments. In addition, we provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation.

Strategy, MicroStrategy, MicroStrategy AI, Intelligence Everywhere, Intelligent Enterprise, and MicroStrategy Library are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy is Now Strategy

microstrategy-is-now-strategy_02-05-2025.pdf

MicroStrategy® Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy™. Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.

To learn more about the company’s software, including industry leading AI-powered business intelligence, go to 

. The new merchandise store, offering Strategy-branded items, is available at 

Michael Saylor, Founder and Executive Chairman, Strategy

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

“Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees.”

The company will announce Earnings today after market close at 4 PM EST.

MicroStrategy is now Strategy

MicroStrategy Delivers Rapid Value from AI through Personalized Experiences with Latest Release

microstrategy-delivers-rapid-value-from-ai-through-personalized-experiences-with-latest-release_01-30-2025.pdf

Recent updates to MicroStrategy ONE improve handling of ambiguous questions and provide personalized input to AI Bot responses

TYSONS CORNER, VA, January 30, 2025 – MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced the latest release of MicroStrategy ONE®, which helps enterprises gain rapid value from generative AI (GenAI) by personalizing the AI experience for each user.

MicroStrategy’s Auto AI bot delivers a human-like conversational experience for users interacting with data. This release includes new chart types and a range of enhancements designed to help Auto better understand ambiguous questions using context and past interactions with the user.

Individual users can now provide direct feedback that Auto will use to tailor future responses for that user. For example, a user might let the bot know when they type “JD,” it should be interpreted as “Jane Doe.” Administrators have the option to promote individual feedback to improve the experience for all users, where appropriate. The new release also provides more granular controls for developers and partners looking to deploy AI bots within their own applications.

In 2024, MicroStrategy added the Auto AI bot to 

, a patented mechanism for deploying insights on top of any web application with zero code. The new release enhances this capability by providing personalized context to Auto, improving the experience for end-users.

"Last year we achieved a major milestone in natural language BI with our Auto AI bot – the ability for users to ask freeform questions and receive trusted answers from governed data. Each release of MicroStrategy ONE delivers increasingly powerful AI models, expanding the breadth and depth of questions Auto can reliably answer, along with greater transparency in how it generates the answer," said Saurabh Abhyankar, Chief Product Officer at MicroStrategy. "Working with the top companies in the world drives us to push the boundaries of BI towards self-driving analytics that can transform a business."

MicroStrategy ONE offers everything from paginated reporting to self-service dashboards and modern AI bots – all from a single platform. Everything is unified by an object-oriented semantic graph, so everything remains in sync and secure. Built on a fully containerized microservices architecture, MicroStrategy ONE is available in major marketplaces such as AWS, Azure, and Google, as well as 

 in Europe, making it easy to leverage existing cloud credits while eliminating cloud lock-in.

For more information on MicroStrategy ONE, visit 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy AI, MicroStrategy ONE, and HyperIntelligence are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Recognized as a Customers’ Choice through User Feedback Submitted on Gartner® Peer Insights™ for Third Consecutive Year

microstrategy-recognized-as-a-customers-choice-through-user-feedback-submitted-on-gartner-peer-insights-for-third-consecutive-year_01-15-2025.pdf

MicroStrategy is the only vendor in the Analytics & Business Intelligence Platforms market to receive this distinction for three years in a row based on ratings from professional product users

TYSONS CORNER, VA – January 15, 2025 – 

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that are named a Customers’ Choice in the 2024 Gartner Peer Insights ‘

’ report. MicroStrategy was the only vendor to receive this distinction for the third consecutive year in the Analytics & Business Intelligence (ABI) Platforms market.

Gartner defines the ABI market as platforms that enable organizations to understand their data. ABI platforms are enabled by IT and augmented by AI to ultimately empower users to model, analyze, and share data. MicroStrategy is one of only three vendors named as a Customers’ Choice in this year’s ‘

’ report out of 20 ABI platforms based on criteria spanning reviews during an 18-month submission period ending September 30, 2024.

’ report annually to synthesize reviews into insights for buyers of technology and services in the ABI platforms market. The aggregated peer perspective it offers, along with the individual detailed reviews available online, complements Gartner expert research and can play a key role in your buying process. ‘Peers’ are verified product reviewers who both rate the technology and provide valuable feedback to consider before making a purchase.

“It's awesome to be recognized as a Customers' Choice again,” said Saurabh Abhyankar, Executive Vice President and Chief Product Officer at MicroStrategy. “As the largest publicly-traded, independent BI provider, we have the flexibility to focus on what matters most: innovation and our customers. This award is a testament to our dedication to providing cutting-edge BI solutions. With MicroStrategy ONE, we're making it easier than ever for businesses to empower every employee to quickly and easily access insights and make data-driven decisions that improve outcomes in their daily work."

The distinction follows four prestigious awards MicroStrategy received in the late 2024 and early 2025, which highlight the breadth of use cases enabled by MicroStrategy ONE . In October, 

 as its EMEA Data Cloud Product Acceleration Partner of the Year, recognizing our successful collaboration in creating rapid growth for customers. Snowflake also recognized the platform as a leader in its annual report, 

, for the second consecutive year. In November, MicroStrategy 

 for Top Embedded BI Product at ProductCon 2024 from the 

After being named a Finalist in December, this week MicroStrategy announced that it won two 

 at NRF 2025: Retail’s Big Show—Partner of the Year and AI Innovation & Application. Co-sponsored by the National Retail Federation, the world’s largest retail trade association, winners for the prestigious VIP Awards program were announced at NRF’s annual conference, where long-time customer, 

, joined MicroStrategy to share their data enablement and AI success story.

“Today we leverage MicroStrategy solutions across our entire organization to better understand customer needs and market trend insights,” said Bruce Yen, Vice President of Retail Applications at GUESS. “Our long-standing partnership with MicroStrategy offers our business a trusted source of information and helps us embrace innovations as new technologies shape the market. We’ve recently been exploring MicroStrategy AI to accelerate access to insights for our end users. These bots can be force-multipliers to help organizations ‘free’ their data.”

For more information about MicroStrategy ONE, visit 

Source: Gartner, Voice of the Customer for Analytics and Business Intelligence Platforms, By Peer Contributors, 20 December 2024

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation. 

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, and MicroStrategy ONE are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. 

MicroStrategy Wins Two VIP Awards at NRF 2025

microstrategy-wins-two-vip-awards-at-nrf-2025_01-13-2025.pdf

Vendors in Partnership (VIP) honors MicroStrategy at retail’s biggest conference with Partner of the Year and AI Innovation & Application

TYSONS CORNER, VA., January 13, 2025 – 

MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has won two 

 at the 2025 NRF conference in New York City: Partner of the Year and AI Innovation & Application. Awards were determined in part by customer testimonials about the business value the vendor provided to them.

“The VIP Awards shine the spotlight on the solution providers that drive innovation and impact behind retailers’ success,” said Vicki Cantrell, CEO of Vendors in Partnership and founder of the VIP Awards. “By celebrating good partners and innovative solutions, we are changing how vendors are valued and setting the standard for transformative retail partnerships.”

This award honors companies that deliver exceptional service to their retail customers, foster a positive workplace culture and remain committed to customer success.

“We’ve chosen MicroStrategy again and again for 20 years,” says Keryn McKenzie, Chapter Area Lead for Data, Insights & Services for The Warehouse Group, New Zealand's largest non-food retailer. “The reason is simple: they help us solve our business problems.”

, McKenzie detailed how MicroStrategy and The Warehouse Group collaborated to launch a custom generative AI “Budget Bot” that provides traders with information they need to make quick decisions about at-risk sales targets.

, uses MicroStrategy to get the right information where and when they need it—on mobile apps, embedded in third-party systems, or as custom-built applications.

VIP Challenge: AI Innovation & Application - 

This award recognizes unique partnerships with leading retailers on new solutions or materially enhanced products, to supercharge their efficiency and experience through AI.

In October 2023, MicroStrategy became the first BI platform to offer fully integrated GenAI. As a result, enterprises can make insights from their trusted data easily available to everyone, with customers around the world reaping the benefits ever since. MicroStrategy empowers pervasive insights for broad-ranging business value, with a GenAI bot that is simple and natural to use and supports a wide range of deployment capabilities—on mobile, embedded in apps or integrated with the Web browser.

Federated Co-Operatives, a retailer in Western Canada, uses the 

 bot to provide natural language support to users.

“Time-to-insight is another unlock with MicroStrategy AI. We're not digging around in data trying to get to a root cause—we can ask questions and get insight right away,” said Nena Pidskalny, Director of Supply Chain Strategy at Federated Co-Operatives.

“We collaborate closely with retailers to empower every employee with easy-to-access, accurate, contextual insights so they can focus on customers and deliver great experiences,” said Carla Fitzgerald, EVP and chief marketing officer at MicroStrategy. “It’s such an honor to receive these two awards from VIP at NRF, and an even greater honor to have been such a long-term partner with so many incredible retail brands.”

Yen and Lance Tamanaha, Director of Customer Experience Management at GUESS, will join MicroStrategy EVP & Chief Product Officer Saurabh Abhyankar to share their story at 

 in New York City. Their session entitled 

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, and MicroStrategy ONE are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Achieves the AWS Competencies for Government and Education

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® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence (BI) software, announced today that it has achieved the Amazon Web Services (AWS) Competences in Government and Education . This designation recognizes MicroStrategy as an AWS Partner that has successfully met AWS’s requirements for demonstrated experience in delivering quality solutions to help agencies meet mandates, reduce costs, drive efficiencies, and increase innovation across civilian agencies, national defense and intelligence communities, and state and local governments.

Achieving this AWS Competencies in Government and Education differentiates MicroStrategy as an AWS Partner with essential skillsets to meet mandates, reduce costs, and increase innovation for customers. 

“MicroStrategy is proud to achieve the AWS Competency in both Education and Government,” said Mel Zeledon, Executive Vice President of Alliances and Transformation at MicroStrategy. “Our team is dedicated to helping customers make it simple for employees to access relevant, timely data and insights by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”  

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the 

 helps customers identify AWS Partners with deep industry experience and expertise.

MicroStrategy provides a scalable, secure, and efficient BI + AI platform that empower government and educational organizations to deliver superior services, foster innovation, and achieve their strategic goals with unparalleled effectiveness. 

. For more information on the cloud-native MicroStrategy ONE platform, visit 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company.  We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy ONE and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy and STACKIT Form Strategic Partnership to Deliver a Sovereign Data Cloud for AI-Powered Business Intelligence

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Created in partnership with STACKIT, MicroStrategy Sovereign European Cloud enables the most highly regulated European businesses to leverage MicroStrategy’s cloud-native platform

TYSONS CORNER, VA., January 8, 2025 – 

MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced the MicroStrategy Sovereign European Cloud, created in partnership with 

, Schwarz Digits' cloud and co-location provider. Now the most highly regulated European businesses can leverage the full power of MicroStrategy’s cloud-native AI/BI solution, 

®, to facilitate data-driven decision-making throughout their organizations, while ensuring compliance with local data sovereignty requirements.

STACKIT provides the highest level of EU security standards, while also complying with EU legal and GDPR requirements. The operations, technical and data processing infrastructure for MicroStrategy ONE on STACKIT are located in the EU, and customer data is hosted exclusively in Germany and Austria. STACKIT holds a wide array of international security certifications including ISO 27001, C5, ISAE 3000 (SOC 2) and ISAE 3402.

MicroStrategy ONE on STACKIT enables customers to take full advantage of 

, a first-to-market solution for rapidly building AI applications on trusted data. The Auto™ AI bot enables end-users to access BI insights from within any application using natural language. Additionally, STACKIT customers can take advantage of a wide array of MicroStrategy ONE analytics tools integrated with AI-driven workflows to rapidly create and launch secure AI applications on a large scale.

“MicroStrategy ONE on STACKIT secures data sovereignty by providing a protected framework for customer data, which also enables our joint European customers to future-proof their investment in MicroStrategy,” said Bernie Wagner, CEO at STACKIT. “When it comes to analyzing data, the companies of Schwarz Group have been using MicroStrategy for years. The partnership between STACKIT and MicroStrategy is exactly the kind of innovation we were looking for as a next step.”

With MicroStrategy ONE and STACKIT, customers’ investments are future proofed with economic stability backed up by the companies of the Schwarz Group, one of the world’s largest retailers. MicroStrategy’s customers in Europe, which include government, healthcare and financial services organizations, can take full advantage of their data with insights from MicroStrategy ONE.

“Both STACKIT and MicroStrategy share a vision for independence and economic stability, reflected both in this partnership and in our corporate strategy,” said Phong Le, CEO of MicroStrategy. “European MicroStrategy customers can use the MicroStrategy Sovereign European Cloud confident that their data is secure, compliant and providing value to the business through the insights we provide.

For more information on MicroStrategy European Sovereign Cloud, visit 

The cloud and co-location provider STACKIT is part of Schwarz Group. External partners and customers in the DACH region can also rely on the cloud services that Schwarz Group companies have been benefiting from for years when it comes to digital transformation. With data sovereignty that goes far beyond the market standard and individual approaches to the implementation and operation of cloud solutions, STACKIT provides holistic support for digitalization projects. Headquartered in Neckarsulm, the team is paving the way for an independent Europe – digital, leading. STACKIT belongs to the IT and digital division of Schwarz Group, Schwarz Digits. 

Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germany's high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim, Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of the Schwarz Group and develops it further for the future. Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers, companies and public sector organizations. Schwarz Digits includes 7,500 employees of the brands Schwarz IT, Schwarz Digital, STACKIT, XM Cyber, Lidl e-commerce, Kaufland e-commerce, Schwarz Media and mmmake.

MicroStrategy ONE Works with Zebra Technologies to Enhance its Workcloud Workforce Optimization Suite with New Reporting Capabilities

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Collaboration provides Zebra customers with modern, fast, and customizable self-service reporting and an AI-fueled experience

TYSONS CORNER, VA - MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence (BI), today announced that Zebra Technologies selected its cloud-native platform, MicroStrategy ONE, for Zebra’s 

. This collaboration enables Zebra customers to streamline analysis and decision-making across fleet and corporate functions by leveraging MicroStrategy’s flexible self-service reporting and AI capabilities.

Zebra’s Workcloud Workforce Optimization Suite helps retail decision-makers maintain compliance and tackle the challenges of optimizing labor costs and accurate timekeeping, as well as budgeting, forecasting, scheduling, and task management. MicroStrategy ONE provides Zebra customers access to a modern, curated reporting suite complete with generative AI capabilities, which is critical for Zebra’s customers. MicroStrategy’s cloud-native platform also provides Zebra customers with extensive and flexible self-service capabilities, which reduces the need for custom report requests while providing direct access to analytics.

MicroStrategy was the first BI vendor both to release a cloud-native platform and to integrate it with generative AI (GenAI). MicroStrategy’s GenAI bot, Auto, can be embedded within applications to enable employees – from the C-suite to the frontline – to easily query MicroStrategy ONE® using natural language to get a response that’s immediately useful and understandable. In this way, the entire company can make rapid, data-driven decisions to accelerate growth.

“Switching to MicroStrategy’s modern, cloud-native AI + BI platform improved performance for our customers, giving them access to powerful, customized analytics,” said Suresh Menon, Senior Vice President and General Manager, Software and Solutions at Zebra. “The benefit is higher client satisfaction, which is always our number one goal. We are looking forward to building additional capabilities leveraging MicroStrategy ONE.”

As a result of the switch to MicroStrategy, Zebra Workcloud customers will have easy access to secure, trusted data with significantly faster performance, even when working with extremely large data sets.

“We were the first to release a cloud-native business intelligence platform that integrates generative AI,” said Saurabh Abhyankar, Executive Vice President & Chief Product Officer MicroStrategy. “We’re proud to partner with Zebra to provide their clients with a thoroughly modern platform so they can access the data they need quickly with excellent performance.”

MicroStrategy ONE and the ability to embed it within enterprise apps will be demonstrated at NRF in MicroStrategy’s booth (#5467). For more information on MicroStrategy at NRF, visit 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to develop Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, MicroStrategy ONE, HyperIntelligence, and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Receives Proddy Award for Top Embedded Business Intelligence Product

microstrategy-receives-proddy-award-for-top-embedded-business-intelligence-product_11-07-2024.pdf

Award recognizes MicroStrategy ONE, the company’s cloud-native AI + BI platform, for easy access to data and insight for all employees

 – MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that the 

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